There was a time when a deodorant commercial that featured terms like butt crack, crotch, and stink level, an ad that compares the stink level of your butt crack and crotch 12 hours after a shower versus a shower with their deodorant could never have been made, much less aired. But if you're a fan of boogers and farts, a Lume ad is perfect for you.
Who wouldn't want to know what a butt crack smells like 12 hours after a shower? Without Lume your butt crack is at stink level 5. With Lume? Stink level 0.
You don't wanna know what the crotch score was.
So tell me, just who at the Lume lab tests stink levels? How close to the butt crack does your nose have to come in order to get an accurate reading? And how do they pick who gets to be the butt crack and who has to be the nose? Does the job come with hazard pay?
And finally, I'd like to express my gratitude to Lume. I may never again be able to work the words butt crack, crotch, stink level or boogers and farts into anything I write.
It's been a pleasure.
Omigosh...I just can't imagine...